In today’s world, where every business is in a race to get the attention of their customers, leaving an imprint on their minds is invaluable. The only way to do so is to effectively communicate your message. Corporate videos are one of the best tools to communicate your business’s message, values, and vision and form a bond with your audience.
In this blog, we will go over what a corporate video is and also explain the key advantages of corporate video production. If you are struggling to decide whether you should or shouldn’t invest in video marketing, this blog aims to nudge you in the right direction and help you make informed decisions.
A] What is a Corporate Video?
A corporate video is a non-advertisement film commissioned by a business, company, corporation, or organisation. These types of videos are designed for a specific purpose, including brand awareness, staff training, generating leads, or showcasing achievements or a case study. An organisation can commission multiple corporate videos targeting internal or external audiences.
Usually, the marketing director or corporate communications manager is responsible for commissioning them. However, it is shot, edited, and developed by professional corporate filmmakers in Mumbai. They are responsible for writing scripts, filming events, capturing company footage, editing, and more.
B] Key Benefits Of Corporate Video Production
1. Engaging Marketing Technique
While there is a wide range of tools available in marketing, nothing comes close to video content. It is an effective way to showcase your business, products and services, and your USP. According to HubSpot, 81% of businesses use video as a marketing tool. Be it a fast-paced product video or a focused case study, corporate videos excite audiences and hype up your brand. When audiences see you or your staff in the video, they are reassured that your business is run by humans, building a personal connection.
2. Storytelling Outlet
Storytelling is one of the most important elements of marketing your business and building long-term connections with your audience. Your audience may prefer your product or service, but will switch brands if they are not connected with your brand. Corporate videos are a dynamic mode of telling your story and connecting with your audience. A professional video with the right audio, visual elements, and script can humanise your brand. This could be anything from a brand introduction video to celebrating an anniversary or a testimonial.
3. Better Organic Traffic
Organic traffic is essential for any corporation’s website. It indicates your domain authority and online visibility are high. Corporate video ads are one of the best ways to gain organic traffic on your website. Websites with embedded videos are likely to have low bounce rates and high dwell times as compared to those that don’t. Regardless of your business size, organic traffic and SEO are essential for long-term success. Google’s algorithm prefers video content, and you can also grow a community on YouTube with it.
4. Easier To Digest
Video content is much easier to digest and enjoyable than lengthy corporate handbooks, presentations, or PDFs. While these print media are essential, the fact remains that most people would prefer watching a video to reading. Videos are particularly useful for explaining products, services, or processes. It is also inclusive, as people with vision degradation can also get the information they need through the audio. By partnering with a video production company in Mumbai, you can enhance the quality and digestibility of your corporate films.
5. Social Media Friendly
Videos are highly favoured by social media platforms like YouTube, Instagram, and Facebook. Corporate videos can be repurposed for social media platforms, garnering online engagement and impressions. At the same time, video content helps you reach a wider audience on social media organically. You can even break your corporate videos into multiple short video contents, multiplying your chances of going viral. Videos are also more likely to get shared on social media and go viral.
6. Increased Conversion Rates
Corporate videos build trust in the brand and illustrate value propositions. These metrics are key in driving conversion rates, sales, and profits. When your potential customers or current clients see your explainer videos, product demos, and customer testimonials, they trust your brand more. Videos help to nudge audiences to make buying decisions. The combination of all this encourages action. That may be signing up for a service, making a purchase, or contacting sales. Strategically placing your videos on your website or landing page can work wonders for your conversion rates.
7. Long-Lasting Value
Unlike short-form content built to capitalise on a trend, corporate videos are relevant for years to come. Once you create a corporate video, it can be used over and over across channels like your website, social media, emailers, trade shows, and presentations. While most decision-makers do not invest in it due to its high upfront cost, it is a missed opportunity. Corporate videos are a timeless asset for brand awareness, onboarding, and sales. And with small adjustments here and there, they are one of the most cost-effective content formats in a long-term marketing strategy.
8. Easy Tool For Audience Engagement
As mentioned above, video content combines audio and visuals, as well as storytelling elements. This makes it an easy tool for audience engagement. A static medium, like text or images, does not offer this element. In addition, when you hire a professional video-making company, you also get a quality script with engaging stories or showcasing real people behind a brand. Whether you are incorporating humour, inspiration, or informational content, engagement prompts reactions and discussions. Audience engagement is vital to forming lasting relationships with the brand.
9. Effective Call-to-Action Medium
Video is one of the most compelling media out there. With the help of corporate videos, you can encourage your internal and external audiences to take certain actions. Be it subscribing to a newsletter, requesting a demo, purchasing a product, or motivating candidates to apply for a job. CTAs naturally incorporated in the narration and script work better than adding a static button on your website. A hard sales technique often does not work in online mediums where the target audience cannot see you. Hence, a video CTA is the next best option.
Conclusion
Corporate videos are a type of non-advertisement commercial film commissioned by a business, company, corporation, or organisation. They are invaluable for modern-day businesses trying to establish themselves. They are an effective tool for marketing, driving organic traffic, connecting with audiences, improving conversion rate, and much more.
iDreamzzs is a professional ad film production house in Mumbai, helping companies build high-quality corporate videos. If you are planning to create one, get in touch with us today.
