The majority of consumers are shifting towards online shopping and ditching traditional shopping habits. However, an advantage that traditional shopping has over online shopping is that consumers can see the product beforehand and learn how it works. Nonetheless, businesses can work around this problem with product videos.
If you are wondering what it is and why you should do it, this blog is for you. In this blog, we will explain what a product video is and give you the top 8 reasons for making a product video for your business.
A] What is a Product Video?
Product videos are a vital part of a marketing strategy that can improve sales and reach. Product videos are short videos describing a product, its features and benefits, and how to use it. They are not just limited to physical products either, as product videos can also be about services.
Product videos can be broadly categorised into three types: product launch video, product demonstration video, and product showcase video. A launch video is used to hype a new product. A demonstration video is to teach customers how to properly use the product. And a showcase video is used to highlight the features and benefits of your product.
B] Why Should You Make Product Videos?
1. Better Customer Engagement
Videos are significantly more engaging than written media or single images. With videos you can trigger emotional responses in the audience using storytelling, creating a deeper connection. Enhanced engagement with the product is one of the key influencers behind consumer decision-making. The dynamic information transfer leads to increased shares and word-of-mouth promotion.
Customer engagement is a key metric that also drives brand awareness and brand loyalty. Customers are more likely to recommend products to their friends and family if they feel engaged with them. The quick and lasting engagement that a product video offers is essential in a cutthroat, competitive environment.
2. Promote a New Product
Many businesses launch products that have all the necessary qualities to be the next big thing, but fail to make an impact due to poor marketing. Your competitor may take a greater market share just because they are better at advertising and marketing their products.
Product launch videos are exactly the right tool for hyping up your product before and after its launch. You can partner with a video production company in Mumbai that can help you develop the perfect product hype video for your industry. With the right balance between realism and explosiveness, your product video can form a strong narrative.
3. Better Organic Traffic
Organic traffic to the website is one of the most important metrics for a brand to succeed, as it increases brand credibility, awareness, and trust. This is a great thing because search engines love video content. Websites with embedded video content are likely to rank higher on the search engine results and have better authority. In fact, search results with videos drive 157% more organic traffic.
There are many ways in which a product video can boost your organic traffic, such as your website being found from the videos tab on Google search. Internet surfers are more likely to stick to your website if there is an engaging video on it. This increases the dwell time of your site, making it organically rank higher.
4. Improved Product Awareness
Long product descriptions can be transformed into videos, making them easier to consume. They easily captivate audiences through storytelling and inform them about the product. Potential customers who are unaware of the product can learn about it through visual means. Videos are the best medium for making people aware of your product.
The visual and auditory impact of video boosts product retention and recall. This is critical if you are launching a new product or an old product in a new market. A professionally designed new product video ensures audiences are not only compelled to watch the video till the end but also have a lasting impression.
5. Better Product Use Experience
Instructional and how-to videos are a better choice for explaining to new customers how to use your product than long and confusing instruction manuals. “How to” product videos reduce the number of post-sale queries, enhancing the user experience, while also reducing support costs. Where manuals are static and often confusing, videos can show step-by-step instructions on how to use the product, what to do, and how to fix certain issues.
Customers who understand the product completely are less likely to return the product or have complaints. A better user experience means better word-of-mouth, publicity, and brand loyalty.
6. Increase in Sales Conversion Rate
A video embedded on your product page showcasing its features, specifications, benefits, and testimonials can significantly influence buyer decisions. Customers are more likely to buy your product if they see it working. As mentioned above, it improves organic traffic and product knowledge, which are directly related to the conversion rate.
A high conversion rate means your product is selling quicker and you are making more profit. When your audience sees how the product works and how it looks in action, they are more likely to purchase it right away. A professional video made by corporate filmmakers can help you improve your conversion rate.
7. Made For Social Media
Any business needs to have a social media presence in order to stay relevant in today’s digital-first world. When the attention span is shorter and the competition is fierce, brands need to do something different to stand out. Product videos are well-suited for today’s social media landscape because of platforms like Instagram, TikTok, Facebook, and LinkedIn.
These videos can improve awareness and social media presence and encourage shares and engagement. Product videos have the potential to go viral on such platforms, making them viable in more than one way.
8. Made for a wide Demography
Many people from older generations can find it difficult to read through text-heavy manuals. Product videos, on the other hand, are easier to understand for people of all ages. Whether you’re targeting Gen Z on TikTok or Baby Boomers on Facebook, video content can be tailored in length, tone, and style to suit each group.
Visual storytelling is universally understood, making it ideal for reaching global audiences. Being accessible to a wide audience is key to improving sales and market capitalisation.
Conclusion
Product videos are a vital part of your marketing strategy, which can be used for hyping a new product, highlighting benefits and features, and demonstrating how it works. There are many benefits to incorporating a product video for your brand, ranging from better organic traffic and awareness to improved social media presence and sales.
iDreamzzs is a professional ad film production house in Mumbai that can help you create engaging and on-brand product videos. Get in touch with us today to discuss your business requirements and expectations. We are always here to help you.
